Maduk Jeans - Brand Identity

Maduk is a general clothing retailer and wholesaler. The company's name comes from Maria do Carmo, which is the name of the client's mother. The company works with both female and male audiences. One of the brand's values ​​is to be strong and courageous, in addition to carrying a family and motherhood feeling. I chose the lioness as a symbol for having exactly these characteristics, an animal that takes care and protects its young with all its courage.