Unused Lehi Logo #3

Here's another one of my logo options for Lehi City. This was a favorite that also went unused, unfortunately. The concept is based on an aerial shot of Lehi's suburban city blocks. The eight blocks were actually divided this way in the photograph. I added some color and patterning to call out an L as well as abstractly reference farm lands and tech (circuitry) aesthetics. I had grand plans of creating a flexible system where the squares could be rearranged for different city divisions. But, alas, it was not meant to be.

Posted on Sep 25, 2014

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