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Huel simplicity fuel powder health future food beverage packaging branding logo vitamin protein

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Initial designs for a new type of food. Huel is nutrionally complete powder that contains all the protein, carbs, fats, vitamins and minerals in the perfect ratios.

The working brand name is Huel, a combination of Human + Fuel.

www.huel.com

Feedback is welcome on the brand name, designs and do you think we need an icon or not?

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