GreeNYC

When New York City's Mayor Office set out to brand their initiative to reduce the City's greenhouse gas emissions 30 percent by 2030 the idea was simple. The iconic "Big Apple" meets a sustainable lifestyle. And the GreeNYC Infinity Apple was born.

The logo adorn fuel efficient taxis, eco-friendly buildings and a city wide campaign dedicated to helping New Yorkers rise to the challenge of making The Big Apple, green.

See project: http://goo.gl/KWnjlZ