Brave Care Brand Guidelines

Brave Care has grown and expanded at lightning speed in the last 2 years—and so has our brand! Our mission has stayed constant, to help every kid reach their potential, but our brand has been a living and constantly evolving entity as we pave our way to the forefront of the pediatric healthcare industry. We've crafted a visual identity that is strong, yet flexible to engage our users at every touchpoint—our clinics, products, and beyond.

Here are a few pages I designed for our brand guidelines. Our visuals and messaging convey a brand that is warm, caring, playful, friendly, and inclusive. Stay tuned as I break down each element that makes our brand special.


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Brave Care
Designing modern primary and urgent care for kids

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