Junkard shoes rough alternative design

Working on a some project for a friend. This is first logo proposal. Junkard is handmade shoes with special construction “Goodyear welt” , “Norwegian Welt”, “Stitchdown” or “Veltdschoen” directly worked by indonesian shoemaker. the product will be durable for many years. so i choose deer to represent elegant and beauty and anchor/compass/arrow to represent attention to details and high durabillity http://junkardcompany.com