Motion Principles SumUp

Proud to work with the amazing @sumup team! We were challenged to define some animation rules, bring personality to the brand and develop this and other small promos.

All SumUp characters are proud of them business and they care about what they are doing, so all animations reflects love and care through organic and flexible movements, that follows a certain rules to bring life that felling.

More details at: https://www.behance.net/portfolio/editor?project_id=135922487

#Animation #Branding #Motiongraphics #characteranimation #characters #storytelling #business #Motionprinciples #Illustration #design