Crisp & Crude OG Tonic

Crisp & Crude offers terpene-enhanced cocktails created to lift the mood, without the alcohol. The brand approached The Stable to more effectively capture consumers at the shelf through packaging, accomplishing this through an updated name and logomark, a bold + saturated color palette, and messaging around hero ingredients, flavors, and brand personality.

Creative Direction: Joel Schierloh

Design/Art Direction: Toni Catalano

Photography: Bethany Schrock, Elle Pollock, Kaya Morris