Neat Narwhal Brand Identity

Gaming streamer @NeatNarwhal sought our help establishing a brand that was playful, recognizable, and that could be applied to multiple channels, including streaming platforms and merch.

Seeing that the gamer's content consisted primarily of games rated E10, to T, it was clear that he was engaging a younger audience. using simplified line drawings and a bright, primary color palette, we were able to introduce a mascot and brand mark that would lend itself well to merchandising.

The client was very satisfied with the brand direction and has expressed interest in further exploration and new use cases.

Posted on Jan 9, 2022

More by Chris Reinecke

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