Brand identity for Abroaden, the first wealth-building platform made for people living abroad.

The brand is positioned in the wealth management market without wanting to look like a traditional bank or your father's expat wealth manager. The goal was to create a visual identity for a tech-first company that inspires trust to a target audience of young expats and digital natives who moved to a new country. 

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Giuliano Rusciano - russs.design
Crafting creative solutions for ambitious brands

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