Bio-Plastic Injection Moulded Toothbrush

SYNOPSIS.

An elegant and manual bio-plastic toothbrush with a replaceable head. This challenge required an attachment that must be durable and robust to ensure little to no movement when in use.  The aim was to form the design through research, utilising replaceable heads and a unique modern aesthetic whilst keeping the tooling costs as low as possible. The product should differentiate itself in the market by communicating benefits such as; higher perceived value, ease of use, increased durability, unique aesthetic, ergonomic design and ease of cleaning.

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