Claire Coullon


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Revising logo logo design typography type custom type lettering hand drawn revisions in progress sketchbook food industry annotations notes process wordmark

Revising the vectored version. Updated quite a few things from the sketches to combine the best aspects of both versions.

Of course though, I'm stuck with two slight variations for the 'T'. The top one has a much straighter stem and the end points outwards, a bit like cursive/calligraphy. The stem of the bottom one flares slightly and points the other way - the idea being that it mirrors the shape at the top of the 'd' to create continuity, both pointing inwards towards the rest of the word.

EDIT: Full size version -

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