Network Society Logo

Network Society Logo

The Network Society logo shows eight pillars of social organization—energy, food, manufacturing, health, learning, finance, trust, and policy—becoming distributed and decentralized. These are organized in a network, rather than hierarchically, influencing and supporting each other’s evolution. Their interdependent nature is illustrated by the interconnecting lines. The outermost enclosing circle represents the inclusive and emancipating power of a new level of social organization.

These values are reflected in the refreshed version of the logo I did above. Taking inspiration from heraldic badges and renaissance line styles and architecture, I blended the existing idea with a new, crisp and modern style that at the same time recalls these humanistic traditions. The use of colors, having the inverted white-on-blue look, evokes a clean and calm look combined with the light of white lines — laser precision.

Read more about the project here: http://netsoc.org

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