John Albino | Physiotherapy for the Elderly | Personal Brand

John Albino is a physiotherapist for the elderly and a teacher of caregivers for the elderly, and he needed a Visual Identity that would solidify all of his Essence and Purpose and help him to position himself as a reference in his field of expertise.

The new Visual Identity was strategically designed to show all the energy, empathy, love and responsibility he has with each of his elderly patients and also with his caring students.

One of the first things he told me and that fascinated me at the time was that each elderly person has their own experiences, experiences and stories, and each one of them is unique and always brings a new teaching, as well as a good laugh.

After studying the brand personality, we found that your brand is governed by two dominant archetypes: the Caregiver [always ready to help and change the world for the better] and the Wise [seeking constant knowledge and passing it on to others for continuous evolution].

➯ Interested in working with me? Send me a message at hi@soraiasoares.com