ecommerce startup branding and website

ecommerce startup branding and website

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Honest Company is Jessica Alba’s ecommerce startup selling eco-friendly, non-toxic family-oriented products such as diapers, skin care and cleaning products.

I was involved in the initial brand discovery and ideation. Moodboards were created, photos shared back and forth and the brand was discussed. The design concept conveys friendly trustworthiness as well as environmental sensitivity.


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