This summer I got an interesting experience of working with Uzbekistan, I was once again convinced that the mentality, political system, values of society strongly influence the user experience and attitude towards digital products in general. But no matter how it was, during the research I was convinced and another theory that regardless of the status and spiritual level of the respondent, people first of all choose aesthetically attractive options.

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Posted on Dec 16, 2021
Elena Saharova
designer & advisor

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