The geography of Vesuvius volcanic lands is what inspires the visual language of the pocket size Limoncello: its functional and simple design is achieved by balancing an unusual small format with a fresh, young look made by bold colors, organic shapes and a striking typography with reverse contrast.

MòMò, meaning 'right now' in the Neapolitan language, aims to represent the local way of living, always rushing and acting quickly but without depriving themselves of small pleasures in good company.

Carry your MòMò shot with you and sip it right away after your long family or friends reunions or just when feeling alone and nostalgic.


Giuliano Rusciano -
Crafting creative solutions for ambitious brands

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