HMS MIRDIF HOSPITAL | BRAND GUIDELINE
HMS is one of the leading healthcare providers in the UAE that delivers excellent treatment and the highest quality of care, setting high standards and new milestones. HMS assists patients in shifting their focus from curative to preventative treatment and better health. Doctors are experienced with a proven track record to handle difficult health issues.
Rebranding an organization that’s been established for 10+ years, employs 1,000+ people and operates from 4+ different locations is a considerably more complex undertaking than rebranding a small business that employs 10 people in one office also Re-branding is a major project, and if EOV does not get HMS Group identity right, starting over can lead to further challenges and problems down the road.
Smile, is the free therapy. A new logo was created, built from a smile plus M letter. It symbolizes HMS Group commitment to wellness, collaboration, and compassion by delivering the highest level of care through advanced health, extraordinary staff, and excellent patient outcomes that simply will lead to a SMILE.
Please check the full project on Behance:
https://www.behance.net/gallery/133025641/HMS-MIRDIF-HOSPITAL-Brand-Guideline
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