This was one of my favorite projects from the year. Sadly, the product won’t make it to the market. Regardless, I’m still proud of it and wanted to share. The brewery was going to be in Clear Lake, Wisconsin, nestled on 103 acres and home to sheep, dogs, swans, walleye and even an alpaca. The client had purchased an existing brewery, with the intent to rebrand. The existing brewery was already decorated with vintage tin tackers, neons and all sorts of old American beer signage. This was our moodboard.