Spotify — me right now

New work for Spotify. Branding of 'me right now’ — the playlist that feels you.

The playlist claims to be nothing less than the place to go for German Gen Z's music trends. It is intended to be the musical home for the highs and lows of contemporary teenage emotions. The design system is unapologetically simple and sometimes a bit messy, just like a creative process can be. It should feel structured by the boundaries of the various devices and programs you use, but what’s in the boxes – is you, in that moment.

I worked together with Shahin Haghjou and Spotify Editorial Design to define the style and build out the toolkit.

Listen to me right now here:

Designs and videos on Instagram:

Client: Spotify

Creative Direction: Shahin Haghjou and Vanessa Nikolidakis

Project Managers: Michelle Pham and Loren Lee

Production: Dojo GmbH

Media: Universal McCann GmbH

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