Fitness brand and style guide

Brand guidelines for Inveiss Fitness, a Toronto-based fitness & health coach.

The goal was for the visual branding to feel lively, energized, authentic and balanced. Green is commonly known as a colour associated with health & wellness. It’s a symbol of the natural world, which goes strongly with the authentic and balanced feel we wanted to evoke.


— Discovery & Strategy

— Logo System

— Typography & Colour

— Business Cards & Pricing Document

— Brand Guidelines

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