Gusteria — Visual Identity

Visual identity for a grocery store

Gusteria is a local place represented by a wine shop, grocery store, and restaurant.

When creating the first sketches of visual identity, we think not only about the logo or the chosen font but also how the brand will look and feel in the eyes of its consumers. We are thinking about illustrations, patterns, or photographs used in social networks or posters. All this together forms a general brand image that can be remembered and recognized among competitors.

The logo is based on individually designed calligraphy with a serif font. The resulting logo accents lightness and simplicity, which fully matches the core values of the brand. We also designed a logomark, stylized with lines and based on the letter "G" and the sun's form.

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