I set myself a personal project with the goal of designing a custom typeface that would be modern and clean.
I decided not to design a typeface from scratch as there are so many great ones out there, but I could add a personal touch to enhance an existing one. I chose Futura as a base typeface for its simple, clean and modern characteristics. I started by creating a base generative extrusion which was applied to each character and then tweaked to form a style I thought worked best. I came to like the idea of a lathed typeface as it produced the modern and clean look I tasked myself with but also with my personal 3D style applied to create a personalised product. Materials were then explored and applied to the characters to see how different materials effected the look and feel.
See the full project on my personal website http://alexanderklement.co.uk/lathe_typeface.html
or on Behance
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