I went for a one-pager here. There are several points on the page at which you can log in to the app. They're serving a few possible scenarios, tied together by goals that different people might have in mind. E.g., promoting an existing store or service brand, enriching customer experience or creating more leads.
The 20-sec-implementation Chat
You can jump to a chat on Facebook at any point. We've used a link you can find on any Facebook page that enabled receiving messages. The difference is that we don't get a modal window overlaid – you go straight to your inbox, where a brand new conversation is already open. While on any business page on Facebook, try pushing the Message button with cmd (ctrl) pressed down. That's exactly it.
UPD Oh, this was a while ago :-) Now we have Messenger API, and thanks we do!
No obvious way to make it work with the messaging app on mobile, though. Sadly, no API exists for that on desktop either. Just to say, Facebook Chat API enables you to connect friends, but not strangers or business entities.
When I think 'role', 'Persona' almost slips from my tongue. Here we have two roles, a hired business employee and a small business owner — who manages to explore most things herself. We have restaurant PR managers and agency managers who look for a proper tool on behalf of their clients. The page content and structure aims to help with the most frequent questions for both of them:
"What is it?" and
"Why would I learn about your service (in my role)?"
Please, share your thoughts with me.
If anything, ping me on Twitter, @allergeek, or by email, firstname.lastname@example.org
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