Wine and Friends — Visual Identity

Visual identity for a local wine restaurant

Wine and Friends is a restaurant with an authentic Pompeian oven that produces several Italian wood-fired pizzas and a wine shop.

After some market research, competitor analysis, and mood boards, we generate different ideas for future logotype. Then several iterations, it becomes clear to us how to create the right visual message to potential customers so that it is easy to identify the brand.

After that, we form a concept around the main idea of visual identity. Then, by choosing the fonts, colors, and style, we create the base of visual identity. Then we are ready to create rules on which the construction of all the necessary physical and digital materials is formed so that the brand is consistent and relevant in time.

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