Murmur — Working agreements tool branding
Hey there! This is the branding we created for Murmur, a multiplayer tool, which helps teams to collaborate efficiently while proposing, amending, and finalizing work agreements.
Since Murmur is about iterations, transparency, and collaboration, we based it on these concepts to craft the brand. During the initial design phase, we created a mood board and collected analog resources related to the world of documents and offices, such as highlighters, file folders, and business cards from the 1950s and 60s... all very old-school, elegant, and kind of Mad Men-like professional look.
Then I worked on a variety of different sketches until composing an ‘M’ as if it were a spiral that comes and goes with a dynamic result, like the very nature of the product.
You can read all about the conceptualization and creation of Murmur's branding and UI on Z1's blog. Hope you like it!
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