Animated Instagram Post

We're always looking for ways to spice up our social media, as well as showcase one of the things we do best: Animation.

For this post, which told of the history of Carnival celebrations around the world, we used text path animation for the first time on our social media accounts. This added a sense of fun and movement that matches both our brand and the topic at hand. We also hoped that it would capture users' attention as they scrolled through Instagram better than your typical text post.

What do you think—Does it make you want to know more about Carnival?