In the past, we collaborated with Truebill for the brand logo development when they were a small business. They are a fully grown company now, and they came to us a second time to refresh it. The new brand logo has many metaphors that connect with money, the finance industry, and financial operations.
In the low fidelity sketches above, we wanted to show our team's path to the final variation of the Truebill logo and how much effort we put. It took more than 600 different logo iterations to reach the desired result.
We're available for branding projects
Stay tuned with our updates at Behance
