Working through content briefs and low-fidelity wireframes before high-fidelity wires allows us to make thoughtful decisions about content and the user's experience.

This transition to hifis, and then the completed hifi landscape, marks a significant phase in the creation of an interactive piece. Even small design choices serve an important function.

Now, storytelling is clear, structure is outlined, hierarchy is defined, and the pages are ready for content of all forms. Kion customer logos on the homepage generate trust. Clear page hierarchy helps the experience feel simple and intuitive. A video reinforces Kion differentiators in a current, compelling way.

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