PANGEIA Graphic Identity

Pangeia is a cultural association with an artistic proposal that pretends to merge multiple disciplines in its program.

The concept of Pangeia functions has a synthesis for the proposal of aggregating different disciplines in a single space.
The transdisciplinarity promoted by Pangeia is the symbolic matrix that dictates all the brand grammar.

Pangeia name (given by the client), is a metaphor for an idea of the union of the parts.

Following this idea, we’ve searched to establish representative connections for the concept of a common space, arriving at the idea of country.


The country concept aggregates not just only territory but also a cultural construction that is generated through the junction of multiple factors.
In this case, the idea was extrapolated to the idea of an imaginary country that would group the whole world, arriving at the motto “If the world were a country, what would the flag look like?”