Aielli

My first shot!

Loved doing the re-brand for this local Italian restaurant that's pretty much an institution down in Port Credit! At the beginning of the project, the chef/owner talked about wanting to change the restaurant name to attract a younger crowd. But during a deep dive of the restaurant's history, we discovered so much more about the name (which is also the name of the small town in Italy where the chef grew up) that we could leverage in his brand message, that we decided to keep the name and build a new visual identity around it instead. Heavily referencing Italian street signage to keep it relatable and contemporary, we utilized Art Deco style typography to create a custom word mark, and geometric, monoline illustrations over a Tuscan colour pallet for a completely refreshed identity system.