Brandon Rike

Miller Lite Concept

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Miller Lite Concept miller lite beer retro graphics logo branding

Last October, I was asked to submit concepts for an update and refresh of the iconic Miller Lite brand. While it was one of the most fun projects that I had ever worked on, nothing was chosen. Ultimately, it looks like they went back to the vintage original - which is great on it's own.

One of my goals was to connect the vintage version with the new fast and slanted version - so that the two weren't so detached from each other. Approved or not, this was a ton of fun to even get to touch such an iconic brand.

Saw that @Richie Stewart posted his concepts a while back: , so I've been meaning to post mine as well.

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