Merchandising Alley

Server racks are casting too much shadows, making it a complex scene to light despite its apparent simplicity, so colors on this one was a bit challenging. It took many adjustments to make it look harmonious also because the blue lights were affecting a lot the promo signs hue.

I reused the same approach of representing each of the 3 key concepts: servers for computing/AI, supermarket sections and signs for merchandising, and our beloved truck that has always embodied the B2B part of this series.

Learn more about B2B Merchandising and AI optimizations:

Let's be fun and serious, but fun.

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