Doodle.ly got in touch because they needed a redesign of their social drawing app. Their goals were to refresh their existing app to meet iOS7′s design standards, to improve the overall user experience, and to introduce some new features the dev team was working on.
This redesign was challenging, since we had to be consistent with the app’s existing simple, bold, branding; we also needed to incorporate user experience improvements in a subtle way that would be intuitive for current users. This project was a great opportunity to spend some time with iOS7′s design guidelines, and to work with a new audience (primarily tweens!).
@Tom Germeau helped with the whole process, but primarily focused on creating custom iconography for the app.