Chicago Botanical Garden Logo and Brand Identity

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I'm ready to show Brand new identity conception for

Challenge: How to make visual communication more appealing to a younger audience?

About Chicago Botanic Garden🌳

The Chicago Botanic Garden is a living plant museum situated on nine islands in the Cook County Forest Preserves. Every year, more than one million people visit the Garden's 27 gardens and four natural areas, uniquely situated on 385 acres on and around nine islands, with six miles of lake shoreline. The Garden also has a renowned Bonsai Collection.

Opened more than 45 years ago as a beautiful place to visit, and it has matured into one of the world's great living museums and conservation science centers.

It’s a place where people cultivate the power of plants to sustain and enrich life. Take your family and absolute don’t-miss the Railroad Garden, Grunsfeld Children's Growing Garden and Nature Play Garden.

Visual Identity Solution:

I used the «Islands of Power» metaphor to attract attention to the unique experience available at a special time to enrich life.

Constructor of signature elements for locations, contrasting colors, dynamic collages, strong typography — all visual elements nudges customers to escape the dynamic world of change and asphalt jungles for being in nature, diving into the ocean of enjoying & stress relieving.

Made with: Figma


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Nastya Svezhentseva
Product Designer (UX/UI), Interaction & Branding lover 🍉

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