Shopify Redesign

Shopify Redesign

For more than half a year now I've been working on the next version of along with Alex MacDonell (@Alex MacDonell) and Travis Hines (@Travis Hines). Accompanying our complete overhaul of the site architecture and rewriting of our core messaging we also managed to completely refresh the visual side of things. After a few dozen iterations of the homepage, user testing, and A/B tests we finally landed on a version of the homepage that features our merchants front-and-centre.

Check it out live at


Oh and if anyone is curious; right now we're featuring Corrine Anestopoulos. She's the owner of one of our favourite Shopify stores,


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