Remitra ROI Calculator

With Premier being the parent brand to Remitra, the goal was to have them feel similar and familiar but also stand apart. One of the ways in doing this was to focus on illustration and graphics rather than using photos as heavily as Premier.

The initial ask was to create a landing page like Avidxchange's. The creative brief asked for a landing page with a calculator icon, sliders, and input fields. Knowing the goal with this brand was to communicate through illustration, it was important to leverage storytelling at every turn and show the client what could be done. I wanted to communicate how daunting and complicated accounting and accounts receivable can be especially when oversites and overpaying can range from 500k to 1.5M annually.

Illustrations are manipulated stock from a library of Getty Images for ease of use from multiple team members designing elements.

Doc Reed
Imagining designs for companies with a fire in their belly.

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