Smartwool Logo Redesign
Took a stab at redesigning the Smartwool logo. Although I like their logo, I thought it would be good to modernize the aesthetic, as well as denote more about what the brand is, which in this case is their fabric/clothing/apparel, as is incorporated into my redesign with the needle and thread.
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branding
clothing
design
fabric
graphic design
icon
illustration
lettermark
logo
needle
needleandthread
sewing
smart
smartwool
thread
typography
wool
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Posted on
Oct 20, 2021
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