Justuno - Systemic Design

So happy to announce that after five months of extensive work and collaboration, Justuno has a new home. We've helped re-energize their brand to target a more upscale market, upgrade UX by re-structuring primary user flows and website architecture, and introduce a new design language, product visuals, and design system to support the modular CMS environment which we built using WordPress. 

The client

Justuno is an omnichannel platform that enables digital marketers to engage website visitors, increase conversions and gain customer insights with advanced targeting and robust analytics by building and tracking on-site promotions and campaigns. 

With offices in San Francisco and Austin, Justuno is on a mission to provide robust marketing solutions to help convert clicks into customers.

The challenge

Justuno was in dire need of some brand re-focus, visual consistency, and improved user experience. Their current website and CMS weren't meeting their marketing team's needs while their product team was preparing to launch a new, more robust platform. It was time to bring it all under one consistent brand. 

Our goal was to upgrade the overall look and feel of the website with a focus on more enterprise customers, bring back some creativity and quirkiness to the brand, provide visual consistency, improve core web vitals, emphasize value attribution, and build fast, easy-to-use CMS for their marketing team. 

The solution

After extensive market research and data analysis, we've defined actionable opportunities to re-focus Justuno towards a more upscale market. We pushed for an identity that is uniquely Justuno but focuses heavily on their customers.

We've introduced a more human-centric approach focusing on personalized onboarding, excellent customer service, clear content, and messaging. We've built a website that emphasizes human value and specific use cases to help customers pick Justuno. 

The website is built using WordPress CMS. We defined a very systemic and module-based design system so that Justuno team can build new modules, campaigns and web pages with ease.


After five months of production, we have successfully launched the new Justuno website using a Gutenberg-based WordPress CMS. We have successfully re-structured and migrated over 500 web pages to offer consistency and focus to the Justuno brand. 

Thank you to the fantastic Justuno team, including Jane, Justin, Kathryn, and Avery, for their support and guidance during the project. Thanks to the talented BB team, including Zrinka, Adrian, Michaela, Wesley, Vincentas, Dalibor, Don, Marino, and Filip, for successfully managing and launching such a complex website. 

Check it Live: https://www.justuno.com/


We are BB Agency

We're a digital agency crafting holistic, people-friendly experiences. We serve as a strategic partner for fast-growing tech companies in need of a scalable website with modular CMS, a design system, and a future-proof brand identity. Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day.

Check us out at www.bb.agency

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