Royal Shakespeare Company | Identity Rebrand

For this college project I had to rebrand the tickets, posters, and web banners for the Royal Shakespeare Company based in Stratford-Upon-Avon. To ensure that my designs were not similar to any other types of merchandise used by all theatres, I started with chosing my target audience (teenagers and young adults) then used dark and red colours to give the sense of horror, death, blood, and murder.

Here is one the many back covers for the tickets I have designed for the project, to see the full project, head over to my Behance blog! :)

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