IICHLIWP - Halsey the 4th Album

A multi-part digital campaign for Halsey's 4th album - If I Cant't Have Love, I want Power.

After releasing the first teaser in 2020, we officially kicked off this campaign with a digital coin flip wherein fans were teased with cryptic messages, lyrics, audio snippets, and eventually a link to the IICHLIWP Instagram.

A few weeks later a countdown appeared on www.loveandpower.com building up a suspense towards the album art reveal on july 7th. After the countdown reached zero the livestream appeared on the website followed by a preorder page displaying the album cover and further information.

While waiting for the offcial release on August 27th we kept the fans engaged with a quiz-style interactive site where they would choose their own path and discover their destiny. A personalized, generated image could be downloaded and shared on social media.

Live Site here

coin.lxxxxp.com

www.lxxxxp.com

Art Direction

Garrett Hiliker

Marvin Schwaibold

3D Design

BestServedBold

Development

Jesper Vos

Project Management

Anti-Pop