Futuralis, AWS cloud services & modern apps, logo redesign

Futuralis is a global technology consulting firm raising standards in AWS cloud services & modern application development.

The tools to maximize your growth potential – As an Advanced tier partner our obsession is to help you deploy the power of Amazon Web Services.

My role was to redesign their existing logo, an abstract F letter, and to create a new brand identity and guidelines for the new logo.

My approach and the chosen direction for the logo, was to create a new F letter mark showing evolution and digital transformation. A visual representation of the company motto ‘Elevate your business’. I have accomplished this by using a blend progression from back to front, from a blueish purple to a dynamic red, in their transformation creating the letter F. The elements / stages that create the letter also represent the diverse modern services and applications offered by Futuralis, while the shape used to construct the symbol, the hexagon, is a reference to the AWS certified badge.

View the full case study: https://alextass.com/Portfolio/futuralis-aws-cloud-services-modern-applications-case-study/

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Alex Tass, logo designer
Hello! I am Alex, freelance logo & identity designer.

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