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Eleven Willow is a co-working space for creatives, based out of Nashville, Tennessee. This project was a partnership with Platoon Studio, in which we handled the brand identity, whilst they led on the creative direction.
The main goal with the identity was to create something neutral yet creative. Something that did not clash or compete with the tenants branding, but inspired and communicated the creativity that was bubbling away behind the Eleven Willow doors.
The designs needed to be agile and adaptable, with many digital and physical applications - some of which can be seen in the below images. Eleven Willow and its logo is not representing a product or a service, but a people. A group of like-minded individuals committed to creating.
Check out the Behance Case Study
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