This was a concept for a secondary logo for the New Era Pinstripe Bowl, touting it as "New York's Bowl Game." Ultimately wasn't used, but you can see what I was going for here... This was influenced heavily by NYC subway signage, which I stayed pretty true to (including the exact font from the original NYC subway signage style guide!). In retrospect, the mark may have been a bit too 'cliche' for savvy New Yorkers, and may not have had enough of a connection with non-New Yorkers who aren't familiar with NY's subway signage.
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