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This is from a while ago, but it's still one of our favorite projects.
FTSY approached us to help them improve the shoe shopping experience so that everyone would feel confident and find the perfect pair without the normal stress that comes from buying shoes online.
Talking to people about how they buy shoes online, and optimizing the e-commerce experience to match was such a fun challenge.
Not to mention figuring out how to get people to take their shoes and socks off and scan their feet in the app with their phone camera!
The customer interviews are what cracked the case on this one!
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