Humanist is a strategy and design practice born in Brooklyn with a focus on building awesome digital products and branding. Humanist is passionate about building products people want and brands they connect with.
Option 2 was selected for the firm. The hand lettered logo, while retro, has greater personality and a warmer feeling, with a stronger emotional connection for the viewer. The logo also connotes work that is hand crafted. While Humanist works in the digital world, it provides knowledge work for humans, by humans and we wanted a logo that says that.
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