Automarket - Automotive market experience - Icon set is a web platform owned by PKO Leasing. It offers new and used cars after leasing to individual and business customers, along with various financing tools brought by PKO BP Group. It brings together the financial world supported by the Group with an automotive market, creating a unique proposition for customers that value quality and flexibility of the offer. The platform offers detailed information, special guarantee and various financing options, enabling customers to finish the whole ordering process online.

Netguru was chosen as a partner to provide consulting and design services in creating the new platform. We worked together on the product and brand discovery, utilising workshops and research to set a foundation for following work on visual identity and interface design. We also made sure to run user tests to adjust the final product according to customers needs and expectations.

You can find the full case study here.

A need for an extensive icon set appeared in order to strengthen the brand visual identity throughout the product and allow for intuitive and fast interaction with the interface. We went with a stroke based style with rounded corners, corresponding with the logo. We used a turquoise gradient filling part of the icon, to make them stand out.

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