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I redesigned a packaging system for Do Vitamins: a boutique supplement brand specializing in ultra-clean sports nutrition for ingredient-conscious athletes, of all sports and standings. Do Vitamins prides themselves on using the cleanest, most-studied ingredients that help you optimize your health and fitness.
The original Do Vitamins branding was very masculine and used clip art illustrations of flexing biceps. We reimagined the brand to be more gender neutral, while retaining the light, minimal aesthetic that matches the ultra-clean ingredients of the products. We created Intricate textural muscle fiber illustrations to create a consistent visual language across all of the products.