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Moichor Inc. is a B2B startup that has designed a computer vision-based diagnostic that greatly improves the accuracy of Blood tests for veterinary clinics – and specifically birds and reptiles. Moichor’s website serves as an important touchpoint and information for clinics to know the latest news, technologies and innovations, Moichor’s team is working with.
The leadership team at Moichor Inc. was driven to refresh the site design, in order to capture and convey the brand across the site, create new leads and improve the SEO strategy with a new blog.
A solid strategy, the core of every project.
On every project, the core lies on a solid strategy. Throughout the first meetings with the Moichor head of marketing, we went from ideas, to strategy, to develop a clear plan and goals. We decided to applied them into a new navigation structure and information architecture.
Blog equals awareness.
With the help of the HubSpot forms integration, combined with an SEO strategy linked to the new blog, the new website, allows the client to capture new leads and increase awareness in the industry.
Hands free and final statement.
Thanks to the Webflow CMS and database development, the new site, gives the possibility to Moichor, to create and manage their own blog, customer stories, testimonials and more, without the aid of a developer.
The website has 9 pages where the homepage, about page and blog homepage are redesigns, the other 6 were designed from scratch and developed in Webflow.
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