Discovery & Ideation at Formidable

Before designing the beautiful UIs that are so abundant here on Dribbble, many of us designers at Formidable participate in the product discovery and research process.

During this phase, we gather and synthesize information about the problems to be solved, using internal resources and ideation, sometimes creating diagrams and journey maps like these.

This supports the ability to iterate and change course without losing sight of core goals, and enables a final product that meets business and customer needs.

Learn more about our design services.

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